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April 13, 2024

Connected TV: arranging the ducks back in a row

By Vasily Karasyov

We saw a number of important developments in connected TV in Q1 including the launch of Prime Video ad-supported tier, DIS announcement of a direct, i.e. bypassing SSPs integration with DSPs and WMT’s acquisition of…

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January 8, 2024

What M&E trends in FY23 tell us about FY24 and beyond

By Vasily Karasyov

With the strikes in Hollywood over, M&E may prove to be a driver of variance versus expectations in FY24. Both, bulls and bears have been wrong about the trajectory of this volatile revenue stream in…

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